March 25, 2019

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.     

Giorgio Armani


When you woke up this morning, that wasn’t exceptional.   Everybody does that.

When you set out to do the things on your task list, that wasn’t exceptional.  Everybody does that.

When you filled out the paperwork for that contract you are working on, that wasn’t exceptional.  Everybody does that too.


Being exceptional is going beyond the ordinary.  Ordinary is accepted.  Ordinary is expected.  Ordinary isn’t exceptional.

Determine today that you are going to go past what is accepted and expected into that which is exceptional.

How you might ask?


Do more than required.

Stay in constant contact with those you serve.

Fill in every blank on that contract, even though you don’t have to.

Call that mortgage rep and see if there is anything else you need to get them.

Email your client everyday that first week of the contract.

Write notes, thank you letters, and just thinking of you cards to your past, present, and future clients to let them know you care about them.

Call a friend you haven’t spoken with in a long time and see how they are doing.

Call someone you don’t know at all and take them out for coffee.

Start a podcast, a blog, a neighborhood watch, a food drive, or something that no one else is doing.


Exceptional isn’t being a shooting star…here and then gone. A shooting star burns for a moment and then disappears.  This is exciting.  It’s also short-lived.  It isn’t exceptional.

Exceptional isn’t being a just a shining star…here and still here.  A shining star burns steadily and brightly but it never really goes beyond what is ordinary.  It shines and that is acceptable.  It isn’t exceptional.

So what is exceptional?

Exceptional is being a supernova…powerful, attention grabbing, and memorable.  A supernova is an exploding star.  It leaves a mark.  It isn’t expected.  It isn’t just an ordinary star.  It is an exploding one.  It goes beyond what is considered ordinary and expected.  It is the exception.


  • Shooting stars are exciting.
  • Shining stars are expected.
  • Supernovas are exceptional.


Exceptional is doing more than what is required.


And in the end, it’s doing something they’ll remember.

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