March 4, 2019

“You will get all you want in life, if you help enough other people get what they want.”

-Zig Ziglar

Identity Crisis

We live in a culture that likes to slap labels on people without their permission.  Everywhere you turn there is some new way to identify a group of people.  The wealthy are labeled a certain way.  The poor another.  Politically we draw up our lines and slap labels on people who agree or disagree with us.  We brand ourselves by our race, our power, our pride, or our privilege… and all the while the human element of who we are gets lost.

Suffice it to say, we all bleed the same.  Underneath our labels and various cultural identities, we are all human.  And if we could get past the labels we wear or that we put on others, maybe we could get past seeing our occupations only as a means to accumulate wealth, power, and fame.  Maybe we could look at our work as Sales people as human work.  We work for people.

That’s what the goal of today’s post is.  I want to issue a call to everyone who wears the name “Realtor” or “Real Estate Agent” that we allow our profession to be defined by a dedication to people above profits.

Three Attitudes

I want to encourage  you if you are new in the business that there are really only Three Attitudes that we need to focus on in our business.  If we will put our focus on these three attitudes, I believe, we will all find ourselves and our businesses in a better place.

ATTITUDE # 1 –  Love People Really, Really Well.  There’s an old catch phrase I learned a long time ago from John Maxwell.  It says that “people don’t care how much you know until they know how much you care.”  This is true in life.  It’s especially true in the Real Estate business.  If you make loving people really, really well your focus every day, you’ll find that this business becomes less about nickels and dimes, negotiating contracts, or jockeying for position.  What you’ll really get to do in the end is love people right where they are at and listening to their needs.

ATTITUDE # 2 –  Serve People Really, Really Well.  Once you listen to people’s needs your business becomes more about finding where you are needed and then meeting people there.  It means learning what makes you tick and finding ways to use your gifts and skills to meet needs in your own unique way.  As you serve people, you will find that they will give you permission to take the lead in a variety of ways.  One of those ways will obviously be to lead them through the process of a real estate transaction.  But more than that, when you find yourself in a position of leadership, it gives you more opportunity to be able to serve more and more and more.  Continually growing in your leadership means growing in your opportunities to serve.  If you are wondering why you aren’t growing your business, I would begin looking at your capacity for serving others.  If you’ve limited that part of your life, you probably aren’t getting in front of enough people.

ATTITUDE # 3Build Relationships Really, Really Well.  Ultimately, loving and serving people will lead you into proximity with more people.  The more people you are around, the more potential relationships that can be formed.  After all, isn’t this business considered a “numbers game”?  So, the more people you get to know, the more opportunities you will have for someone to possibly ask you to help them in a real estate transaction.

This really isn’t rocket science.  Too many people think that there is some kind of a “silver bullet” to success in this business.  The reality is that there really is no silver bullet.  It’s just about loving people, serving people, and building relationships with them.

Start here. Stay here.  I promise, you’ll find yourself with more business than you can handle.

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